quotes from users abou the formats of information they prefer including: i'm quiote a visual person so I like short videos that give you a succinct message, i much prefer information on a page rather than a long report, downloading a PDF - this adds another unneccessary step, text on a webpage is my preference. audio and podcasts can be good too as I have a small baby, shareable content on Facebook shared with friends. Trending posts - pop ups based on your interest.'